The Axiata Cup is a new regional badminton event created for the Axiata Group – one of Asia’s largest telecom companies. The Championship has been produced to provide Axiata with a marketing platform to integrate its digital advertising sales and create an emotional link with badminton fans in the region. Featuring top South-East Asian teams, US$1 Million prize money and over twenty hours of live television, the Axiata Cup is poised to become a new exciting annual event in the world badminton calendar. Total Sports Asia (TSA) is fully involved in Axiata’s sponsorship activation strategy as well as all the operational aspects of the event.
The Axiata Cup will include Men’s teams from the following nations: Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines. The championship...
